The construction phase of the Gordie Howe International Bridge project will bring more than a thousand workers to the area, along with long-term community development opportunities. Join us for a free, virtual half-day event to learn more about leveraging this project with business opportunities.
Who should attend? Retail, hospitality or other service-oriented businesses located in Sandwich/west Windsor and Windsor-based entrepreneurs. Procurement opportunities related to construction or operations of the project are not part of the Summit agenda.
Registration closes October 25, 2020. Space is limited.
Welcome Remarks - Gordie Howe International Bridge Team
Keynote Address: Build It So They Will Come, Work, Live and Stay: Designing for the 21 st Century Demographics - Simon O’Byrne, Stantec
Launch of New Programs to Support Local and Emerging Businesses - WindsorEssex Small Business Centre and The Accelerator in partnership with Baker Tilly Live
Concurrent Breakout Sessions:
1. Commerce Beside Construction: Best Practices for Construction in Business Districts by Kelly Kay, Corporate Communications, City of Kelowna, British Columbia
Session Description: The revitalization of Bernard Avenue in Kelowna, BC, included road construction, improvements to city sidewalks, and enhancements to the local streetscape and pedestrian environment. With construction activity occurring on the doorstep of more than 140 businesses on Kelowna’s main street, the City undertook an award-winning engagement strategy to stay connected with the local business owners. Join Kelly Kay of the City of Kelowna to learn more about the lessons learned and best practices for businesses that emerged through the Bernard Avenue Revitalization project. This session will include a presentation followed by a moderated question and answer period.
2. Small Business Marketing by the WindsorEssex Small Business Centre
Session Description: As a small-business owner you are forced to wear multiple hats with only a limited number of productive hours in a day. To be successful you need to make smart, strategic decisions in all areas of your business, particularly when it comes to marketing. In this breakout session, lead by Natasha Marar, Business Advisor at the WindsorEssex Small Business Centre, you will learn a basic overview of marketing and how to effectively reach your customers to increase sales. Key topics include: Creating your marketing plan, cost effective marketing solutions and how to reach your customers online.
3. Clarity Break by Baker Tilly Live
Session Description: You have to step back and take a look at the big picture on a regular basis. This 45-minute breakout will teach you the importance of how to step out of your business and take uninterrupted clarity breaks that will assist you in seeing your business more clearly and ultimately make better decisions.
4. Business Supports for Women-Centric Businesses by The Accelerator
Session Description: The Accelerator will host workshops for business development and discovery, both for established businesses in Sandwich Town and for individuals who want to start a business in the area. Both workshops will emphasis the economic opportunity that the construction of the bridge will provide. After the workshops, wrap-around service will be provided by the Accelerator to deliver business coaching and business development to turn the ideas from the workshops into actionable plans. In this activity The Accelerator would like to receive feedback on what we plan to accomplish and suggestions on how to improve it.
5. Business Supports for Local Businesses by the Accelerator
Session Description: The Accelerator will provide programming for women interested in starting a business in the Sandwich Community. The project will leverage the audience and network that The Accelerator has developed over the past seven years through our Windsor Women Accelerate (WWA) Networking Programs, coupled with marketing efforts to reach new participants in this demographic. To lead this project, The Accelerator has engaged a group of six women entrepreneurs that are part of the Accelerator. This team has developed a series of workshops and events that will provide women interested in starting or growing a business in Sandwich Town. In this activity The Accelerator would like to receive feedback on what we plan to accomplish and suggestions on how to improve it.
This event is funded through the Community Benefits Plan for the Gordie Howe International Bridge.